Education market overview
Australia has become a top choice for Indonesian students seeking international education opportunities. The impact of the COVID-19 pandemic significantly affected the flow of students, but recent data indicates a gradual recovery, with a total of 20,000 students choosing Australia as their destination in 2022.
Indonesia's robust economic growth has generated a heightened demand for high-quality education and skills development. This demand extends to emerging technology sectors such as AI (Artificial Intelligence), data analytics, cybersecurity, supply chain management, and digital transformation. Additionally, there is growing interest in sustainable energy, healthcare, and advanced biotechnology. However, business management, accounting, and commerce programs remain the most sought-after courses.
Transnational education (TNE) is gaining popularity among Indonesian students. In 2020, there were over 429 TNE courses, including 91 study programs from Australian universities, offered in collaboration with Indonesian educational institutions.
To better prepare students for their transition into the workforce, the Ministry of Education introduced the Kampus Merdeka (Freedom to Learn) program. One of its standout initiatives is IISMA, which saw 134 students studying in Australia (HE and VET) for one semester in 2022. The program is poised for growth in 2024, with an increase in available slots.
With the technology service industry's rapid expansion, the shift towards green energy, and the growth of the healthcare sector, there is a rising demand for upskilling and professional development. This presents an opportunity for educational institutions to collaborate directly with industries to enhance their workforce's skills. This collaboration can take the form of micro-credentials, executive programs, or customized offerings tailored to meet specific company needs.
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Meet Maria Elga Erstentia - Associate Director, International Education, Indonesia
Elga brings a wealth of experience and expertise to her role as the Associate Director of International Education at the NSW Government Trade and Investment Office in Indonesia. Prior to this position, she served as the In-Country Representative for a NSW institution in Indonesia, showcasing her dedication and proficiency in international education.
With a solid background spanning 9 years in the sector, Elga is deeply committed to nurturing robust relationships with students, local educational institutions, external stakeholders, and governmental bodies. She places a strong emphasis on maintaining high-quality connections to foster mutual growth and understanding.
Elga also delved into the education technology (EdTech) sector, serving as a Business Development Manager. In this role, she excelled in identifying new business opportunities, cultivating lasting client relationships, and devising strategies to expand market presence effectively.
Moreover, Elga possesses a thorough understanding of both the Indonesian and Australian Education Systems. She remains vigilant about staying informed and updated on any developments or changes within the education landscape of both countries, ensuring that she can provide valuable insights and guidance to stakeholders.
